Once You Click, You Just Can’t Stop…
This banner ad creative for Pringles is brilliant! It recently won a gold Cyber Lion at Cannes and I can see why the judges liked it, what great execution. Is it effective in selling potato chips, I don’t know. I do know that it is incredibly engaging and had me interacting with their brand for over 3 minutes. A lot of marketers would kill for that level of exposure, especially those in packaged goods.
Seriously, start clicking and see if you can’t stop!
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[via AdFreak]
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