2010 – Year of Bacon?!?

So J. Walter Thompson, agency of record for Nestle, Kraft and Kellogg, just listed their top 5 food trends for 2010 and guess what tasty meat made the list…
Bacon is no longer just for BLT sandwiches: The pork product is showing up in cocktails made with bacon-infused liquor or the new Bakon Vodka. It’s also in desserts such as bacon-and-egg ice cream and chocolate bars.
Welcome to the party. As with my post last week about bacon appearing in promotional / ad work for other companies…when agencies get around to “recognizing” the fad, you may already be on the down side of popularity. Sorry bacon, you’ve become (GASP) mainstream.
But don’t worry baby…I will ALWAYS love you
The rest of the list: organic fast food, wine cocktails, health-claim backlash and sardines. Yes, they called sardines the tuna of 2010 (good luck with that).
via LA Times









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