Truth in Advertising…

This is a billboard for Ranfurly Frontier Lager in New Zealand.  The concept is that in the near future real men are close to extinction.  The very last of these men now reside in the Ranfurly Man Park where they are once again free to live the rest of their days “as nature intended”.

I’m not feeling the overall campaign concept and execution, but I must admit that truer words have never appeared on any billboard I have ever seen.

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