A really interesting, albeit short, article in the Wall Street Journal last week about how food trends start. Here’s an excerpt:

Bacon. It’s everywhere. Wendy’s features it in the “Baconator” and Paula Deen crumbles it into quiche. Ditto for those deluxe cupcakes top-heavy with frosting. Is there a bakery or supermarket that doesn’t sell them?

Bacon and cupcakes — like sliders, bubble tea, popsicles, food trucks and chipotle — have caught on from coast to coast.

But how?

How indeed.  Click on through, it’s a good read with a great quote from Ted Allen at the end.