Holy Meta – Bacon, Top Chef & Target…

Had another “world’s collide” moment last night.

I was watching “Top Chef” on the DVR.  Commercial break came up and I instinctively hit the fast forward button when suddenly, out of the corner of my eye, I see this…

Bacon? Sea of red? Whoa nelly…Rewind!

On second viewing (at regular speed) I find this…

[youtube]http://www.youtube.com/watch?v=u5O62X8VooQ[/youtube]

Absolutely brilliant spot!  Just long enough, nice meta moment with Kevin and Padma, Padma’s reaction at the end (oh and how GREAT does she look?), lettuce and tomato sandwich, the music at the end, it’s placement in the first commercial block of this Target themed episode (which included three other new spots)…everything about this was just perfect execution.

My second favorite TV spot of the year so far!  Bravo to Bravo and Target.